“How memory conspires with objects of human craft, pressing time flat, inciting a tender reminiscence.”
Don Delillo, Underworld
My name is Jake Tripp.
I am a professional content strategist.
Welcome to the apollinax critique.

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Inspired.

No matter how deep we need to explore,
we will find the story that inspires you.
It’s my job to bring that story to life.
Samples
&
Resume
Adventures in Content Writing Blog

Our Social Enthymeme: The Syllogistic Fallacy of A.I.
Simply put: we are caught in the hallucinatory web of our own creation. Our assumptions about the world have created an inescapable syllogism that has held us captive and tightened its grip on the throat of humanity.We assume that since we’ve been increasingly “welded...

What Exactly Is Content Marketing, Anyway?
Unsurprisingly, the benefits of content writing are not just about brand visibility; it's about creating trust and building relationships. It positions your brand as an industry sage while organically drawing traffic toward your website and converting curious visitors...

Effective Blog Writing – Embark on Your Next Journey
The key to engaging and effective blog writing is aligning with your audience's needs and interests.Thoroughly understand their motivations, pain points, and aspirations. Your readers should be at the heart of every word you write.by Jake Tripp How To Write Effective...

Content Strategy for Beginners: A Comprehensive Guide
Simply put, content strategy: Is the high-level vision that guides future content creation to deliver against a specific business objective. It encompasses all the processes from planning, design, delivery, and content governance. A well-crafted content strategy aids...

